The Myth of Online Shopping. Part 3

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 3Comments

That wouldn’t surprise me — I tend to see a lot of Web sites., and I’ve come to the conclusion that the vast majority of organizations in Canada have not taken the time at a senior level to clearly identify or articulate the business strategy or objectives for use of the Internet, nor have they fully articulated the purpose and content of such a World Wide Web site.

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The Myth of Online Shopping. Part 2

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 2Comments

There’s something wrong here. We seem to have forgotten about reality – I simply don’t think that there are so many millions of people in Western culture who are so starved for a life that they are willing to throw down everything to rush out to explore the latest greatest cybermall. I simply don’t think that on-line sales are going to explode like anyone suggests. Read the rest of this entry »

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The Myth of Online Shopping. Part 1

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 1Comments

When preparing this column, I thought to myself, “I really should write an article that is more positive in outlook.”

After all, if you have a look at what I’ve written here in the last year, you might have noticed that I seem to spend a lot of time complaining about the approaches that companies take with respect to the Internet. Read the rest of this entry »

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