Solving The Computer Maze. Part 1

2012-05-22 / Communication / Comments Off on Solving The Computer Maze. Part 1Comments

The hard facts about computers, software and the internet for health/fitness professionals aren’t as hard as they seem at first.

For health/fitness (HF) professionals to progress into the infinite world of benefits and favorable outcomes, they must have access to and be able to effectively utilize three key technological components: computers, software and the Internet. Read the rest of this entry »

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Web climbs the Tower of Babel

2012-01-11 / Communication / Comments Off on Web climbs the Tower of BabelComments

Like many English Canadians, I took French lessons for more than 10 years in school. Sadly, I can barely speak or write a word of the language.

In the new reality of the Internet, being unilingual can be frustrating. Certainly the Internet is global and English predominates, just as it does in the business world. But in this global village, you must learn to deal with multiple languages.

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The Myth of Online Shopping. Part 3

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 3Comments

That wouldn’t surprise me — I tend to see a lot of Web sites., and I’ve come to the conclusion that the vast majority of organizations in Canada have not taken the time at a senior level to clearly identify or articulate the business strategy or objectives for use of the Internet, nor have they fully articulated the purpose and content of such a World Wide Web site.

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The Myth of Online Shopping. Part 2

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 2Comments

There’s something wrong here. We seem to have forgotten about reality – I simply don’t think that there are so many millions of people in Western culture who are so starved for a life that they are willing to throw down everything to rush out to explore the latest greatest cybermall. I simply don’t think that on-line sales are going to explode like anyone suggests. Read the rest of this entry »

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The Myth of Online Shopping. Part 1

2011-09-30 / Communication / Comments Off on The Myth of Online Shopping. Part 1Comments

When preparing this column, I thought to myself, “I really should write an article that is more positive in outlook.”

After all, if you have a look at what I’ve written here in the last year, you might have noticed that I seem to spend a lot of time complaining about the approaches that companies take with respect to the Internet. Read the rest of this entry »

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